This article offers a strong critique of the “business case” for diversity and inclusion, where increased profit is the main motivator for diversity efforts. The author details how companies are lauded for cosmetic changes, such as more diverse marketing strategies, while they fail to focus on more substantive, long-term changes to company practices, leadership and culture. They also address how DEI work primarily focused on profit fails to address the needs of the marginalized communities they seek to profit from. For more read here.