We envision a more resilient and connected world where all humans sustain healthy relationships with ourselves, one another, and our planet. We manifest this vision by creating pathways, providing resources, and innovating strategies that support the outdoor and environmental sector in their evolution toward diversity, equity, inclusion, and justice (collectively, DEIJ). Specifically, we provide this sector and its leaders with learning experiences, assessments, implementation planning, mentorship and coaching, intentional convenings, and resources.
About us
Our vision
People
CJ Goulding
Partner

CJ Goulding
Partner
CJ Goulding (he/him) is passionate about facilitating growth in three things: people, community, and leadership. In his work with the Children & Nature Network and Fresh Tracks, CJ trains, mentors and supports a national network of over 330 leaders who are changing systems and creating equitable access to nature in their communities. This work draws from experience leading outdoor trips, conservation crews, and youth internship programs for the National Park Service. He completed a MaED in Urban Environmental Education with IslandWood and Antioch University, where he studied the power of community and its connection to nature in urban settings. CJ has been featured in the Outdoor Industry’s inaugural “30 Under 30” list highlighting game changers in the outdoor industry, and his essay “Why I Wear Jordans in the Great Outdoors” has been published and featured in culturally relevant outdoor curriculum across the country. He is an eager writer, photographer, and lover of sharing and supporting stories.
Sophie Dipti Sarkar
Partner

Sophie Dipti Sarkar
Partner
Sophie Dipti Sarkar (she/her) is a facilitator, coach, and artist based in Lenapehoking (Philadelphia, USA). Born under a full moon on the centennial of International Worker’s Day, her work is deeply informed by her love for justice and the night sky. She has spent nearly a decade organizing communities to heal from systemic oppression and reconnect with the natural world. She co-founded PGM ONE, one of the largest racial affinity spaces in the environmental movement, and Interwoven, a Black and Asian solidarity series and zine. She sees her art practice as a continuation of this work, supporting those around her to tell their stories, deepen their solidarity, and live in loving relationship with their land, water, and sky kin.
Sophie offers coaching support to folks at any level/rank within an organization who are interested in developing their leadership to create healthy, just, and creative workplace cultures. She has developed her coaching style through years of practicing mindfulness meditation, peer counseling, and experiential education. Using a heart-centered approach, she supports individuals to:
- Dream up and clarify their vision, purpose, and values
- Use an anti-oppression lens to address interpersonal power dynamics
- Name, address, and process conflict
- Understand and transform internalized oppression
- Develop practices to own their inner wisdom and power
- Organize and strategize culture change
- Deepen their listening + synthesizing skills
- Create practices for a healthier workplace culture
- Develop their facilitation and leadership styles
- Nurture their joy and creativity
José G. González
Partner

José G. González
Partner
José G. González (he/him) is the Founder and Former Executive Director for Latino Outdoors. He is an experienced educator as a K-12 public education teacher, environmental education advisor, outdoor education instructor and coordinator, and university adjunct faculty. His commentary on diversity and environmental outreach has been featured by High Country News, Outside, Earth Island Journal, and Latino USA, and he has been engaged in collaborations with the White House Council on Environmental Quality, U.S. Department of Interior, and the National Park Service. He also represents Latino Outdoors in several coalitions including the Latino Conservation Alliance and the Next 100 Coalition. He has been recognized with several honors, including the National Wildlife Federation, Grist Magazine, and The Murie Center. He received his B.A at the University of California, Davis, and his M.S at the University of Michigan School of Natural Resources & Environment.
Aparna Rajagopal
Founding Partner

Aparna Rajagopal
Founding Partner
Aparna Rajagopal, J.D.: Aparna (she/her) is an agitator and advisor at the intersection of diversity, equity, inclusion, and justice (DEIJ) and outdoor recreation, environmentalism, and conservation. As an Indian immigrant who loves the outdoors and a mother, she has made it her life's work to work to radically reimagine an outdoors that is more welcoming to the next generation of BIPOC recreationists and stewards. She does this through writing, speaking, training, and facilitating dialogues for people working in outdoor recreation and conservation across the country. When not having difficult conversations with leaders in the environmental and outdoor sectors, you can find her hiking, running, and biking on gravel roads and single track trails in the homelands of the Kalapuya people, where she lives. She and her work have been featured in California Lawyer magazine, Backpacker magazine, Outside magazine, Sierra magazine, the Adventure Gap book, and SNEWS (among others) as well as the She Explores and Outdoor Voices podcasts, and she has contributed to the Harvard Business Review, Earth Island Journal, the Journal of Leisure Research, and National Geographic Magazine’s adventure blog. She has also spearheaded projects that amplify stories and connections of black, indigenous, and people of color in nature, including Expedition Denali: Inspiring Diversity in the Outdoors. Most recently, Aparna co-founded and has served as director for the People of the Global Majority in the Outdoors, Nature, and the Environment Summit (pgmone.org).
Ava Holliday
Founding Partner

Ava Holliday
Founding Partner
Ava Holliday, M.A.: Ava (she/her) believes a sustainable future is dependent on simultaneously working towards social and environmental justice. She has devoted the last eight years to researching and working in this field. As a graduate student at the University of Washington in the department of Anthropology, Ava was able to deepen her understanding about justice, equity, diversity, and inclusion efforts and challenges in environmentalism, conservation, and outdoor recreation. At UW, she taught courses covering topics such as power, identity, environmentalism, health, and wilderness. She left graduate school to put theory into practice at the Avarna Group. In addition to her work at the Avarna Group, she has supported the LGBTQ Outdoor Summit and serves on the Next 100 Coalition. Throughout her academic and professional career, Ava has supported thousands of people and hundreds of organizations in service of deepening understanding of and cultivating skills to address oppression in environmentalism, conservation and outdoor education.