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24 AprBearing witness to painful stories


Similar to when Camber Outdoors unveiled its 2019 Pledge, we (Ava and Aparna) have had a lot of thoughts and ideas swirling around in our heads as the #WontTakeSHIFTAnymore campaign has rolled out. We have brains that tend to go into a mode that we lovingly call, “entropic processing overdrive,” in which we have a million constellations of thoughts on several planes, without much of a logical pathway. But in all of that chaotic processing, we both keep coming back to two things: one related to the substance of campaign, and the other re...

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