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18 FebThe real story behind the Yosemite trademarks

On March 1, 2016, in the wake of Delaware North’s exploitation of trademark laws, many of the iconic places in Yosemite National Park—including Curry Village, the Ahwahnee Hotel, the Wawona Hotel, the Yosemite Lodge, and Badger Pass Ski Area—will be renamed. There are (understandably) many people and organizations who are frustrated with Delaware North’s monetization of a public good. But in all the public outrage, we may be overlooking an opportunity to look deeper into history of place-naming. A toponymn refers to the name of a pla...

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03 FebWhy engage in equity, diversity, and inclusion?

Most organizations that reach out to us what to know how to proceed with equity, diversity, and inclusion  (DEI) efforts. They are hungry for best practices, toolkits, checklists, and training on how to tackle the elephant that is DEI  ("How do you eat an elephant? One bite at a time.") But focusing on the "how" and "what" takes us away from the more foundational question of "why." The success of DEI work is predicated on organizations being able to clearly articulate why equity, diversity, and inclusion should be prioritized. If you canno...

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